YU finally enters the big “flagship” smartphone league by launching the YU YUTOPIA, as expected. Lets take a look at the specifications, features and pricing of the “Most powerful phone on the planet”.
YU YUTOPIA Specifications
The YU YUTOPIA features a 5.2-inch (2560 x 1440 pixels) Quad HD OGS IPS display which is protected by Corning Gorilla Glass, has a contrast ratio of 1000:1 and color gamut of 91% NTSC. The display has a pixel density of 565 ppi. It is powered by a quad-core Qualcomm Snapdragon 810 (Quad 2.0 GHz + Quad 1.5 GHz) 64-bit processor along with Adreno 430 GPU. It comes with 4 GB of RAM and 32 GB of internal storage, which can be expanded via microSD card. It runs on Cyanogen OS 12.1 out of the box based on Android 5.1.1 Lollipop. It has a full metal body with a fingerprint sensor at the back.
The YUTOPIA rocks a 21 megapixel rear camera with true-tone LED flash, Optical Image Stabilization (OIS), Sony Exmor RS IMX230 sensor, Phase Detection Auto Focus (PDAF) and 77.3-degree wide-angle lens. It can shoot 4K videos and slo-mo videos at 120 fps. On the front, there is a 8 megapixel front-facing camera with OmniVision OV8865 BSI-2 sensor, f/2.2 aperture for selfies and video calling. It is 7.2 mm thick (with camera bump – 9.07 mm) and weighs 159 grams. It supports Hybrid Dual SIM where the second SIM slot can be used as a microSD card slot. It also comes with Smart PA TFA9887 DTS and Tri-Mic technology for Stereo Recording and Active Noise Cancellation.
On the connectivity front, the YUTOPIA comes with 4G LTE, 3G, WiFi 802.11 a/b/g/n/ac (dual band), Bluetooth 4.1 and GPS. It packs in a 3,000 mAh Li-Polymer battery under the hood that supports Quick Charge 2.0. It charges from 0 to 60% in just 30 minutes.
The YU YUTOPIA is available in Grey color and has been priced at Rs 24,999 in India. It will be available exclusively on Amazon India, orders can be placed now and shipping will start from December 26. The box also includes a House of Marley Little Bird In-Ear headphones that has 9.2 mm driver.
YU has also partnered with Airtel to provide users moving to Airtel, with a double data offer i.e. any new 4G Airtel sim activated will be eligible for an equivalent GB of data free, valid for 6 months. Assured Upgrade Program: The Assured Upgrade Program gives any customer buying YUTOPIA an option to upgrade to YUTOPIA 2 when the new device is launched in the future. There will be an upgrade window from YUTOPIA 2 launch date and will offer 40% cash back of value of YUTOPIA, if the customer decides to exchange YUTOPIA and upgrade to YUTOPIA 2. State Bank Credit Cardholders will get Rs 1000 Cashback on purchase of YUTOPIA mobile at Amazon. This will be applicable on SBI Card EMI Transactions. The campaign will run from 17th Dec’15 to 2nd Jan’16. Cashback will be credited to the customer’s card within 45 days from the end of the campaign period.
YU is the first and only mobile brand that has pioneered Onsite Doorstep Service in 283 cities, wherein it provides replacement for in warranty customers and COD option for out warranty customers. In addition, service is available across 825 Authorized Service Centres across more than 600 cities wherein customers can walk in for Software Support, drop their Handsets and get replacement handsets at their Door Step.
Commenting on the launch, Mr. Rahul Sharma, Founder, YU Televentures said,
“We commenced our exciting journey at YU a year ago with a promise of making technology more simplistic and the smartphones an enabler of our daily tasks. We are extremely euphoric to complete our first year with a bang as today’s launch reaffirms our promise of doing everything that’s exciting and new. YUTOPIA is a revolutionary product that is packed with the compelling ‘Around Yu’ services, making the smartphone literally five years ahead of any other device.
We realize that a user spends a lot of his time with his mobile device and at various times of the day he may be looking for entertainment (music, video content), shopping, food, travel etc. While doing that multiple apps need to be installed on the device and that leads a user to juggle between too much information. With Around YU, we have smartly integrated most of these functions and have done backend tie –ups with the best in class providers in the category. It took us almost a year to recognize the right partners, the right services and off course the technical integration into the product. We are announcing travel (local cabs, flights, hotels), food, shopping in the first phase and will add up more categories going forward. Currently our partners include Zomato, Ixigo, and Scandid.”
Kirt McMaster, CEO of Cyanogen Inc, said:
“Cyanogen is excited to continue our partnership with YU with the launch of YUTOPIA. We built Cyanogen OS to be a better Android, with thousands of enhancements beyond stock Android. We know that consumers will love YUTOPIA’s impressive combination of hardware and Cyanogen OS.”
Sunil Lalvani, president, Qualcomm India, said:
“Qualcomm Technologies congratulates YU on the launch of its top-of-the-line 4G smartphone, YUTOPIA, powered by the Snapdragon 810 processor. The Snapdragon 810 processor with 64-bit computing and an integrated Snapdragon X10 LTE modem, enables the ultimate smartphone experience for users, while maximizing battery life. Packed with advanced features including 4K Ultra HD video, enhanced camera functionalities, console quality 3D gaming, theatre quality surround sound and faster charging with Qualcomm Quick Charge 2.0, YUTOPIA offers consumers an unprecedented combination of processing power, high performance graphics and seamless connectivity.”