YU unveiled the Yureka on December 18 which will go on sale exclusively on Amazon India on January 13 at 2pm. The 4G enabled phablet which runs on Cyanogen OS 11 has been priced competitively at Rs 8,999.
YU Yureka can only be purchased by participating in the flash sale which will take place on January 13 at 2pm on Amazon India. To participate in the flash sale, one needs to register before hand, which is the exact model of Xiaomi. Registrations have been closed for the first flash sale, and will only resume on January 13 for the second flash sale, which will take place on January 20.
YU will be the product for the people, by the people. That means the company’s approach would be like Xiaomi and OnePlus who heavily rely on the feedback from the fans on their forums and deliver periodic software updates based on that. The platform would be developer centric. YU would be specifically targeted at the tech enthusiasts and not the mass market. For the mass market, we still have the Micromax branded smartphones. The YU Yureka will have India-specific marketplace for apps and themes. Cyanogen has also announced two themes specifically made for Yureka.
The YU Yureka phablet features a 5.5-inch HD (1280 x 720 pixels) display with Gorilla Glass 3 covering. It is powered by Qualcomm Snapdragon 615 MSM8939 Octa-core 64 bit processor with Adreno 405 GPU. It has 2 GB of RAM and comes with 16 GB of internal memory which is expandable up to 64 GB via microSD card. It runs on Android 4.4.4 KitKat with Cyanogen OS 11 on top of it. Cyanogen will come up with a ROM based on Android 5.0 Lollipop soon and Yureka will be the first device in the world to get it. Also, YU and Cyanogen promises OTA updates every month.
The YU Yureka has 13-megapixel rear camera with LED flash. It can shoot 1080p Full HD videos as 30 fps and slo-mo videos of 720p at 60 fps. The team is working on enabling 120 fps slo-mo video soon. On the front, it comes with a 5-megapixel front facing camera with wide-angle lens which you can use for clicking selfies and attending video calls.
The YU Yureka comes with 4G LTE Cat4 / 3G HSPA+, standard WiFi 802.11 a/b/g/n (dual band), Bluetooth 4.0, GPS. It is a dual SIM phablet and has 2,500 mAh battery under the hood and is very well optimised as claimed by the company.
As the device will be sold exclusively on Amazon India, YU will be providing service at you door steps. Yes, you read that right. For the first time in history, you do not have to visit any service centre. As you will buy the device online, all you need to do is raise a ticket online on their website and service personal will come to your house. Also, the device will not lose any warranty if you root it. So, literally you can experiment with your Yureka in endless ways and not worry about it.
The YU Yureka would be available in Moonstone colour exclusively on Amazon India and has been priced at an unbelievable price of Rs 8,999. The first flash sale will take place on January 13 at 2pm on Amazon India and registrations for the same has already been closed.
Xiaomi Redmi Note 4G, a similar phablet like the Yureka, will go on sale on December 30 at 2pm on Flipkart, which would give Xiaomi a head start ahead of YU.