YU goes offline, partners with Reliance Retail to bring VoLTE devices

YU Televentures, an online-only brand has entered a strategic partnership with Reliance Retail to establish offline presence in the country. After receiving an overwhelming response from the customers in India, YU has decided to increase the availability of its devices.


YU has finally gone offline. In the past, we have seen the likes of Xiaomi going offline as well to increase their footprint in the smartphone industry. The company has partnered with Reliance Retail, with an aim to bring the devices to the customer to have a touch and feel of the models. The popular model of smartphones (YUNIQUE, YUPHORIA and YUREKA Plus), which were available exclusively for e-sales, will now be available across 30,000 retail outlets across India, starting today.

The partnership is an exclusive retail sales and distribution partnership to enhance the availability of popular VoLTE mobile devices across India. Smartphone models, YUPHORIA, YUREKA Plus and YUNIQUE will be first set of VoLTE phones to leverage and bolster Reliance Retail’s robust nationwide sales and distribution network to increase penetration across the Indian geography. Reliance Retail has recently strengthened its sales and distribution arm to establish a formidable retail network of 1200 distributors and 150,000 retail outlets that will support the evolving VoLTE & VoWiFi device ecosystem in the country.

The VoLTE enabled YU smartphones will cost more offline. The YUPHORIA has been priced at Rs 7,999, YUNIQUE at Rs 6,499 and YUREKA Plus will cost Rs 10,999, whereas they cost Rs 6,499, Rs 4,999 and Rs 8,999 online sans the VoLTE feature, respectively. However, the consumers will not have to face the ‘Flash Sales’ dilemma when buying offline. YU will also be launching YUTOPIA dubbed as “the most powerful phone on the planet” in India shortly.

Earlier today, we also saw LG Electronics India partnering with Reliance Retail to launch VoLTE and VoWiFi enabled devices in the country.


On this strategic tie up Mr. Rahul Sharma, Founder, YU Televentures said:

“With YU, we endeavor to give our consumers a technology experience like never before. Staying true to the commitment to give the best to our consumers and making them future ready, we are delighted to partner with Reliance Retail. Reliance will be key part of the telecom ecosystem, the partnership will ensure that our discerning customers get a touch and feel of the models at the retail point and this partnership is one more step in the direction of putting the consumer first.”

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Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+