Xiaomi has entered a partnership with Amazon India and Snapdeal to sell all of their devices on India’s largest e-commerce marketplaces. The Chinese giant entered India with an exclusive partnership on Flipkart which allowed them to sell their products at great ‘value for money’ prices.
Now, entering an agreement with Amazon India and Snapdeal, Xiaomi will get more exposure in respect to the Indian consumers. Also, the consumers in India will also have a choice of buying their favourite Xiaomi devices from their favourite e-commerce store. They can now assess which platform will deliver the product to their place at the earliest and can choose the same.
Xiaomi products can now be purchased from Flipkart, Amazon India and Snapdeal online. If you’re looking to purchase certain products from offline stores, then it is also available at The Mobile Store and Airtel. The company also sells a few accessories directly from their official website in India.
On this occasion, Hugo Barra, Vice President, Xiaomi Global said,
“Mi Fan Festival is a huge online party that we throw every year to bring Mi fans together all around the world for a day of non-stop celebration — it’s our way of thanking our fans for their huge support. We’re super thrilled to have Mi India joining the party this year and look forward to spending many more birthdays together!”
Manu Kumar Jain, Head of India Operations, Mi India added,
“We are glad to give Mi fans more options to purchase Mi products. We are truly excited to be working with a variety of partners and expect these partnerships to be super successful.”
Tony Navin, Senior Vice President, Electronics and Home, Snapdeal said,
“We are excited to partner with Xiaomi to launch its highly sought-after range of smartphones and accessories to our customers across the country. We believe that the extensive delivery network panning across Tier 2 & 3 cities and towns of India will be of great value to Xiaomi in reaching out to a segment of consumers seeking true value in their devices.”
Xiaomi has established their online presence in India via Flipkart and adding Amazon India and Snapdeal as partners is testimonial to their brand value. However, it will be interesting to see how Xiaomi is able to add more offline retailers to their portfolio in future, keeping their ‘value for money’ pricing intact. It will be a challenging task for the company, but to establish themselves in India, Xiaomi needs to enter the offline retail market in a big way, soon.