Xiaomi entered India with the USP of selling smartphones online at an affordable price. Now, in order to scale up, the company has partnered with Redington, to sell their smartphones via physical retail stores in India.
Xiaomi shake hands with Redington, one of the major and largest distributors of mobiles in India to sell their smartphones via offline retail stores. The company first started selling in India exclusively via Flipkart. Then, they teamed up with Airtel to provide experience of Xiaomi devices in their physical stores and later partnered with Amazon, Snapdeal to break the exclusivity with Flipkart. Xiaomi also sells via their official website in India now and some of their accessories and exclusively sold there.
The devices will be initially available in 1,000-1,500 stores in 15 Indian cities, which includes – Bengaluru, Hyderabad, Chennai, Mysore, Visakhapatnam and more. The company will start off with four devices – Redmi 2, Mi 4, Mi 4i and Mi Pad in India across the various retail stores, starting at the end of August, 2015. According to Manu Kumar Jain, Head of India Operations for Xiaomi, around 25-30% of the overall sales will be contributed by offline sales in India.
Xiaomi will be launching the retail stores in phases and all the products will be available by early 2016 all over the country. The company is looking forward to announce their next iteration of the home-grown OS – the MIUI 7 along with Redmi Note 2 on August 13 in China. The Redmi 2 Prime is also scheduled to launch in India in the upcoming weeks.