Sony executives are open to all options to turn around the giant’s struggling mobile division, according to a report in Reuters. Potential paths include a sale or a joint venture with another partner.
Last year in September, Sony had predicted $1.7 billion loss due to sluggish smartphone sale. The Japanese company attributed lacklustre sales in the mid-tier and entry-level segments to a “significant change in the market and competitive environment of the mobile business”. The company announced in November that it is planning to cut down the smartphone lineup by ending the development of new smartphones in China and is reducing the number of Xperia models as it struggles to compete with the likes of Apple and Samsung.
A sale of Sony’s mobile hardware division should hardly catch anyone by surprise. The company pulled a similar trick with its Vaio PC unit last year. Sony still has a highly successful imaging sensor and Playstation 4 operations to lean on among others.
The next Sony smartphone flagship is expected to launch during the upcoming MWC in Barcelona. Sony Xperia Z4 will allegedly be available in FHD and QHD when it debuts. Moreover the company would be rolling out the Lollipop update for its Xperia Z series of Smartphones soon.