Saavn has launched Saavn Original Programming at an event in Mumbai on April 6. It’s a new initiative that will expand Saavn’s repertoire of content to include a cutting-edge collection of original, long-form audio programs for its worldwide user base, who also happens to be India’s leading music streaming service.
The slate of shows, including two original series by renowned journalist and radio icon
Neelesh Misra, will debut on Saavn on May 1, 2016. He will narrate Qisson Ka Kona, a
storytelling program, along with Time Machine (premiering mid-June 2016), a show covering mythology. The company has also partnered with new-age digital brand Arré to produce the original true crime series Trial by Error: The Aarushi Files.
In addition to these new original shows, Saavn Originals will also debut with popular programs from Indus Vox Media. These include Maed in India, which will feature interviews and performances by top indie musicians, and Cyrus Says, an irreverent, comedy talk show
discussing current events.
This initiative will also introduce Saavn’s Artist-in-Residence program. It will be a creative platform highlighting the best new musicians and bands. The first Artist-in-Residence is Nucleya, the popular and iconic Indian indie electronic artist. The launch of Saavn Original Programming marks an exciting development for listeners, artists and advertisers. The new programming slate will provide diverse, cutting-edge content choices for Saavn’s global audience, along with a powerful new platform for upcoming artists and entertainers of all genres.
For advertisers, this initiative provides a novel set of innovative ways to engage with
audiences through audio content. With non-music audio programs, brands will gain
exclusive, native placement opportunities, as content creators, above and beyond sponsorship. Following the launch, Saavn will continue to commission and publish new original programming, including new properties produced in partnership with both Indus Vox Media and Arré.
Saavn Original at Launch
- Qisson Ka Kona with Neelesh Misra– 4 episodes/week
- Trial By Error: The Aarushi Files, hosted by Nishita Jha – 1 episode/week
- Neelesh Misra’s Time Machine–1 episode/week (launching mid-June)
- Maed in India, hosted by Mae Thomas – 1 episode/week
- Cyrus Says, hosted by Cyrus Broacha – 2 episodes/week
- The Paodcast, hosted by Amit Gurbaxani, Purva Mehra, and Pronoti Datta – 1 episode/fortnight
- Geek Fruit, hosted by Tejas Menon and Jishnu Guha – 1 episode/week
- Eat. Sleep. Joke. Repeat., hosted by Karan Agarwal – 1 episode/week
- TFG Sports Podcast, hosted by Vageesh Bhan, Vivek Krishnan, and Chiranjit Ojha – 5 episodes/week
- All Balls with Ayaz Memon– 1 episode/week
On this announcement, Rishi Malhotra, Saavn Co-founder and CEO, said:
“India is the most exciting entertainment market in the world and mobile streaming is the
medium of choice for millions of users in India, and around the globe. Today, we are
turning Saavn from a music-only product to an entertainment platform – a platform with
the best music experience, groundbreaking original programming, and a true home for
artists and creators.We are a company of music and entertainment fanatics and our aim is to be the first stop for entertainment. While music is at the heart of everything we do, we are building off that success to bring our listeners closer to India’s best talent in storytelling, comedy, documentaries, and sports. Mobile is the new cable box and we’re bringing these channels to life; they’re made in India, for the world to hear.”
Neelesh Misra, said:
“Storytelling is very much the people’s medium in India, and the Internet represents the
future of that medium. I am ecstatic to partner with Saavn to bring the power of stories to an audience around the world.”
B. Sai Kumar, Founder of Arré, added:
“We are incredibly excited to bring our shows to Saavn’s highly engaged audience of millions. Arré, true to its promise of being multi-genre and multi-platform, is very excited about the potential of the audio medium, given the explosion in listening devices, in broadband connections, and in the ‘head-phone lifestyle’ of millennials. Podcasts and spoken-word programs are the future of entertainment, and Arré – Saavn Originals is creating a promising platform for artists & creators to thrive in the future.”