Reliance Communications, one of India’s telecom service provider has reached a milestone with the launch of Smartcare on Twitter – providing various user account management services to the company’s wireless subscribers via Twitter’s live, public platform. Smartcare on Twitter helps empower wireless customers to manage their user account simply by using their Twitter account login. As the first-ever such initiative in the country by a telecom player, Smartcare on Twitter allows customers to Tweet to ‘@RelianceMobile‘, using specific keywords and hashtags in order to get account information such as their balance / outstanding amount, facilitate online recharges and make bill payments, activate and deactivate any specific services, and more. Once the customer Tweets a query, the requisite information is sent back to him / her as a Twitter Direct Message (DM).
On this occasion, Mr. Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications, said:
“This is part of our endeavor to empower customers, making service and self-help possible on Twitter’s popular social media platform, creating pride of ownership. This is the country’s first such initiative by a telecom player, utilizing the Twitter platform, including real-time back-end analytics tracking to enable customers to make informed choices and customize their accounts as per their preferences and usage requirements.”
Mr. Arvinder Gujral, Director, Business Development, Twitter Asia-Pacific, added:
“As Indians spend more and more time on social media, most forward-thinking and successful organizations such as Reliance Communications are integrating Twitter into their operations to increase engagement and satisfaction with their customers. As a platform for live, public conversations, Twitter is transforming customer relationship management by making it easier and faster for RCOM’s subscribers to get a whole range of account services with a simple Tweet. Smartcare on Twitter is an innovation that will provide an essential daily service in the lives of RCOM’s subscribers.”
Reliance Communications has revealed that the service may not be able do everything with just one Tweet, however, managing your Reliance Mobile account is now possible with Smartcare on Twitter.