India is the most happening place for any smartphone maker in the world. The Indian market is being flooded with new entrants mainly from China and if reports are to be believed, PHICOMM, a Chinese smartphone maker is looking to enter India.
PHICOMM, a Shanghai based company will be entering the Indian smartphone market by mid-June 2015, according to an Economic Times report. India has seen a host of Chinese companies in the recent past which has also succeeded to establish a base. Players like Xiaomi and OnePlus now enjoys a healthy fan base in India.
PHICOMM plans to manufacture products in India within three to four years’ time to comply with the ‘Make in India’ policy. According to the ET report, the company will also set up research and development unit along with a local data centre. The Indian R&D centre will also come up by the end of 2015.
The latest Chinese entrant will launch devices in India which are priced between US $100 – $200 (Rs 6,300 – Rs 12,700). The company will spend a considerable amount in marketing the brand in India. They have a budget of CNY 100 million (Rs 1,026 crore) for this year, which will be mostly used for India.
PHICOMM will take the usual route of selling their products exclusively via online portals, maybe via flash sale as well. They are currently evaluating to choose an appropriate partner and will launch the first set of devices by mid-June. The company also plans to follow online only model by offline sales across the country after setting up a base and making the brand popular.