Apple officially unwrapped the new 4-inch iPhone SE at an event in USA on March 21, along with a new 9.7-inch iPad Pro. Both of them went on pre-order starting from March 24 in 13 territories including Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, US Virgin Islands and the US. Now, according to a CNBC report, it looks like “The Most Powerful Phone with a Four – inch Display” is doing very well in China. It claims that Apple has received pre-orders of over 3.4 million units of iPhone SE so far, where the Gold and Rose Gold color variants are the most popular. The Gold variant was the most popular with 1.3 million orders whereas the Rose Gold was the second best with 1.2 million orders.
However, in the Chinese market, “pre-orders” doesn’t equate to actual sales figures, since you do not need to pay any money to ‘reserve’ a unit for you, unlike a ‘western pre-order’ where one generally needs to pay. Thus, consumers can reserve a unit for them at launch but does not necessarily have to purchase them. However, we do not know for sure if the numbers being reported are of ‘just reservations’ or not but that’s how it works in the Chinese market. Still it is a very impressive number to say the least. The compact smartphone starts at CNY 3288 (US $507 approximately) in China, which is quite expensive compared to the US pricing and it will go on sale starting from March 31, 2016. Check out the specifications once more.
Apple iPhone SE Specifications and Features
The iPhone SE features a 4-inch (1136 × 640 pixels) Retina HD LED-backlit widescreen multi-touch display with IPS technology. It comes with a pixel density of 326 ppi and a contrast ratio of 1400:1. It has a maximum brightness of 500 cd/m2 with Full sRGB standard display and fingerprint-resistant oleophobic coating on front. However, the 3D touch support is missing here which was introduced in iPhone 6s and iPhone 6s Plus. The iPhone SE is now powered by the Apple A9 chip along with M9 motion coprocessor that has a 64-bit architecture and it packs in 2GB of LPDDR4 RAM as well for improved performance and faster graphics. It runs on the latest iOS 9.3 OS out of the box.
The all new 4-inch iPhone also comes with an all new camera compared to the iPhone 5s. Now, it is equipped with a 12 megapixel rear iSight camera with true-tone flash, f/2.2 aperture, 5-element lens. It now comes with Live Photos and also has Autofocus with Focus Pixels. Now, Panorama can go up to 63 megapixel. It now records 4K (3840 x 2160 pixels) videos at 30 fps, 1080p Full HD video at 30 or 60 fps and 720p videos at 30 fps. Coming to Slo-mo videos, it takes 1080p at 120 fps and 720p at 240 fps. You can also take 8 megapixel still photos while recording 4K videos. On the front, there is a 1.2 megapixel front-facing camera with Retina Flash for bright selfies. It comes with a f/2.4 aperture and can record 720p HD videos. It is 7.6 mm thick and weighs 113 grams.
On the connectivity front, the SE comes with 4G LTE, 802.11 a/b/g/n/ac with MiMo, Bluetooth 4.2, NFC (Apple Pay), GPS and GLONASS, VoLTE. It comes with sensors that include Touch ID, Barometer, Three-axis gyro, accelerometer, proximity sensor and ambient light sensor. Now, there is a 2nd Gen Touch ID sensor baked into the home button that is twice as fast as the last one. It has a battery that gives up to 14 hours of talk time on 3G. Internet usage of up to 12 hours on 3G, up to 13 hours on LTE, up to 13 hours on WiFi. It offers up to 10 days of standby time, up to 50 hours of audio playback and up to 13 hours of HD video playback.
The Apple iPhone SE is available in Space Gray, Silver, Gold and Rose Gold color and 16 / 64 GB storage variants.