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Obi Worldphone SJ1.5 announced for USD 129

Most of us know about John Scully, the ex-CEO (in-famous) of Apple. He had backed a company called Obi Mobiles sometime back. Now, it is being re-branded as Obi Worldphone. The new company has announced two new devices today – the Obi Worldphone SJ1.5 and SF1. These devices are designed by San Francisco-based product studio Ammunition. We will take a look at the SJ1.5 here.


Obi Worldphone SJ1.5 Specifications

The Obi Worldphone SJ1.5 features a 5-inch (1280 x 720 pixels) HD display with 2.5D curved glass, which is protected by Corning Gorilla Glass 3 and has oleophobic coating. It is powered by a 1.3 GHz MediaTek MT6580 processor along with Mali 400 MP2 GPU. It has 1 GB of RAM and comes with 16 GB of internal memory which can also be expanded up to 32 GB via microSD card. The device runs on Android 5.1 Lollipop out of the box with Obi’s own UI on top of it.

The SJ1.5 comes with a 8 megapixel rear primary camera with LED flash, OmniVision OV8865 sensor and f/2.2 aperture. On the front, it has a 5 megapixel front-facing camera for selfies and video calling. The smartphone supports Dual SIM (micro) and also comes with 3.5 mm audio jack. It is 7.95 mm thick and weighs 131 grams.

The Obi Worldphone SJ1.5 includes 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0 and GPS as connectivity options. The smartphone packs in a 3,000 mAh built-in battery under the hood.


The Obi Worldphone SJ1.5 has been priced at US $129 (INR Rs 8,500 approximately). It will go on sale starting from October. The company plans to start selling it in growing markets like Indonesia, Vietnam, Turkey, Thailand, UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan and India. Obi also plans to launch the brand in 50 to 70 developed countries by 2017.

About the author

Partha Goswami

He is a part time writer, a full-time filmmaker, who has directed more than five short films so far and will soon be seen working in Tollywood. He has dedicated some of his free time towards writing on Technology. Follow him on Twitter