Obi Worldphone SF1 launched in India, price starts at Rs 11999

Obi Worldphone SF1 has been officially launched in India, as expected. John Sculley, the ex-CEO (in-famous) of Apple had backed a company called Obi Mobiles and it was re-branded as Obi Worldphone back in August. The company announced two new devices that time – the Obi Worldphone SF1 and SJ1.5.


These Obi Worldphone SF1 and SJ1.5 are designed by San Francisco-based product studio Ammunition. The company is bringing the SF1 to India by the end of this month (November). Obi has also mentioned that they have partnered with Qualcomm, Dolby, Sony, Corning Incorporated, Google, MediaTek, Japan Display Inc and Samsung for these devices.

Obi Worldphone SF1 Specifications

The Obi Worldphone SF1 features a 5-inch (1920 x 1080 pixels) Full HD JDI In-Cell IPS floating display, which is protected by Corning Gorilla Glass 4 and has oleophobic coating. It is powered by octa-core Qualcomm Snapdragon 615 64-bit (Quad A53 – 1.5 GHz + Quad A53 – 1.0 GHz) processor along with Adreno 405 GPU. It has 2 / 3 GB of RAM and comes with 16 / 32 GB of internal memory which can also be expanded up to 64 GB via microSD card. The device runs on Android 5.0.2 Lollipop out of the box with Obi Lifespeed UI on top of it.

The SF1 comes with a 13 megapixel rear primary camera with LED flash, Sony IMX214 sensor and f/2.0 aperture. On the front, it has a 5 megapixel front-facing camera with LED flash for selfies and video calling. The smartphone supports Hybrid Dual SIM (micro + nano) where the second SIM slot can be used as a microSD card slot and comes with a 3.5 mm audio jack. It is 8 mm thick and weighs 147 grams. It also has Dolby Audio.

The Obi Worldphone SF1 includes 4G LTE (Band 3 & 40), 3G HSPA+, WiFi 802.11 a/b/g/n (Dual Band), Bluetooth 4.0 and GPS / GLONASS as connectivity options. The smartphone packs in a 3,000 mAh built-in battery under the hood.

The Obi Worldphone SF1 is available in Black color and has been priced at Rs 11,999 for the 2GB RAM + 16GB ROM variant whereas the 3GB RAM + 32GB ROM variant will cost Rs 13,999 in India. It goes on sale exclusively on NDTV Gadgets360 starting from December 7.


On this occasion, John Sculley, Co-Founder of Obi Worldphone said:

“Smartphones have emerged as one of the world’s greatest cultural tools for communication, entertainment and connection. Globally, for many people, the smartphone serves as a highly personal device that lifts up their lives. Obi has taken the best of Silicon Valley – creating a new standard for design, craftsmanship and performance, the SF1 seamlessly blends premium materials with the state-of-the-art technology to offer consumers an unmatched mobile experience at attractive prices. Our efficient cost structure and broad distribution combine to present a compelling value proposition that helps our customers achieve their aspirations.”

Neeraj Chauhan, Co-Founder and CEO of Obi Worldphone added:

“We are launching in India as there is a significant opportunity for Obi – each element of an Obi Worldphone has been designed with intention from the very beginning from the details of the industrial design to the custom UI that highlights the iconic silhouettes of the phone. And they reflect their birthplace: Silicon Valley, which carries a unique mind set and a way of doing things that creates original, no-compromise form and function products to help consumer step ahead. We have defined our offering around what is relevant to our target customers. The attempt is to deliver high quality, iconic designs at attractive prices.”

About the author

Jena Reddick

She is the one and only female author of The Techolic. A very soft spoken, humble woman, who is always on the search for the next technological wave. She also loves to cook and feed others when she is not found reading or writing.