Nokia is coming back to the smartphone world in 2017 and they will be launching Android smartphones and tablets in association with HMD Global. If you remember correctly, back in May this year, Nokia had announced that it will make a comeback to the smartphone and tablet world and had granted exclusive global license to HMD Global, a company based in Finland to manufacture and sell Nokia branded features phones, Android smartphones and tablets for the next ten years.
Now, HMD Global has announced that the company has officially entered the mobile market, six months after it had signed a strategic deal with Nokia. HMD Global under the Nokia branding is promising to bring a new generation of smartphones to consumers, with the first set of smartphone products to be launched in the first half of 2017 (expected to debut at MWC 2017 in February).
It is also being reported that Google is “closely” working with HMD Global a.k.a. Nokia to produce products known for its simplicity, ease of use, reliability and quality.
On this occasion, Arto Nummela, CEO of HMD Global, said:
“Today marks a happy and important day for HMD. Nokia has been one of the most iconic and recognisable phone brands globally for decades. The excitement of re-introducing this much-loved, well-known and trusted brand to smartphone consumers is a responsibility and an ambition that everyone at HMD shares.
Driven by the extremely positive reception we have received since HMD was announced earlier this year, we are excited about building the next chapter for Nokia phones. We see this as a brilliant opportunity to solve real life consumer problems and to deliver on the quality and designs that the Nokia brand has been always known for. Our talented and passionate team is uniquely placed in this modern setup to deliver our promise of reliable, beautifully crafted and fun Nokia phones for consumers across the globe.”
Florian Seiche, President of HMD Global, said:
“We believe that the time is right for renewal in the mobile industry. The market is fatigued and flooded with undifferentiated products. Consumers are looking for technology with clear purpose that is useful, exciting and with a brand they can trust, so our approach will focus on true, core user experiences and a dedication to quality.
With our passionate team, start-up attitude, a brand with a 95% worldwide awareness and a unique, asset light partnership approach, we believe we are perfectly placed to forge a new way in mobile.”
We are looking forward to the comeback of Nokia into the smartphone world, however it remains to be seen if it can replicate its old success! 2017 will be an exciting year for everyone associated with the smartphone world for sure.