“Go big or go home” is the mood in the smartphone industry right now. After we heard about Xiaomi going offline, Motorola is also following their footsteps and will start selling its smartphones via offline retail stores in India.
Motorola, a Lenovo company currently sells their products exclusively via Flipkart in India, after they started their second innings in the smartphone industry. According to a report on the Economic Times, “Motorola will go offline to make sure that more people buy Motorola products from brick-and-mortar stores in India,” said Chen Xudong, Chairman of Motorola Mobility operation board. This will help the company gain reasonable market share and make a strong foothold in the ever crowded and competitive smartphone market in India.
Being an online exclusive, churning out VFM devices sound really cool but the market share is still with the big offline players, as people prefer to buy them offline, after visiting a store and feeling different devices in their hands. Online market is growing, however, the cream layer is in the offline retail sector. The most interesting thing to watch out will be how these companies maintain their Value for Money pricing strategy and sell via offline retailers.
Lenovo and Motorola has even taken the initiative to manufacture smartphone in the country to support the “Make in India” movement. Hence, it is the perfect time to enter the offline retail market.