A lot of work has to be done to improve the Windows Store app ecosystem. And this is not just about bringing it on par with Android or iOS, in terms of adding more apps. Microsoft said today that it is stepping up efforts to make sure apps are named and described in a way that does not mislead users, as people have been trying to “game the system with misleading titles or descriptions.”
The Windows Store app certification requirements have therefore been updated to include policies that state an app should be named to “clearly and accurately reflect the functionality,” apps should be categorized according to their function and purpose, and icons must be differentiated so they aren’t mistaken with others.
Microsoft has had to conduct a review of Windows Store to ensure the requirements are met. This has led to the removal of more than 1,500 apps. The company will be refunding users the cost of apps they downloaded. This mostly happened because of an erroneous title or description.
Going forward, the revised policies are being applied to all new app submissions and existing app updates for both Windows and Windows Phone Store, Microsoft says. This move comes as a recent post by online tech magazine How to Geek highlighted the existence of multiple fake apps in the Windows Store that ripped off the original Windows Store app names and logos.