Microsoft has officially killed off the Nokia Lumia brand which was rumoured back in September. In a Conversations blog post, Microsoft gave away hint that it would be launching the first non-Nokia smartphone on November 11.
Microsoft is said to unveil Lumia 535 which is the successor of Nokia Lumia 530, which was launched last year. It is now fully confirmed as images of a handset sporting Microsoft branding surfaced on China’s Tieba, an online community powered by Baidu.
According to several leaks, Microsoft Lumia 535 will allegedly feature a 5-inch qHD (960 x 540 pixels) LCD display. The smartphone will be powered by 1.2 GHz Qualcomm Snapdragon 200 processor along with 1 GB of RAM. Lumia 535 will have 8 GB of internal memory which can be expanded up to 128 GB via microSD card.
On the camera front, Lumia 535 will come with a 5-megapixel rear camera and a VGA front-facing camera for your selfies and video calling. The Microsoft Lumia 535 will come with a 1,900 mAh battery under the hood and will definitely run on Windows 8.1
The new Microsoft smartphone without the Nokia branding is a start of things to come. This is a forced update just to kill the Nokia branding along with minor refresh to Lumia 530’s hardware. The low-end Lumia smartphones have done well in the sub-continent market, specially in India. But with the rise in completion from the likes of Xiaomi and others, it has now become ‘survival of the fittest’.
We will know more on November 11 when Microsoft finally launches a smartphone without the Nokia branding. Surely, many Nokia fans’ hearts will break that night.