Micromax YU has been in news for both right and wrong reasons. As expected, Micromax YU has unveiled its first device named Yureka. It will be powered by Snapdragon 615 64-bit chipset with 4G LTE capability and run on Cyanogen OS. The phablet will be exclusively available on Amazon India for Rs 8,999. Registrations start on December 19 at 2pm and the device will be available starting in January 2015.
Micromax had partnered with Cyanogen Inc to launch “YU” brand which will focus mainly on a device made by people, for people. Due to an exclusive partnership, Cyanogen will provide OTA updates only to “YU” devices in India and not to OnePlus One which is also available in India running on Cyanogen OS.
Micromax YU will be the product for the people, by the people. That means the company’s approach would be like Xiaomi and OnePlus who heavily rely on the feedback from the fans on their forums and deliver periodic software updates based on that. The platform would be developer centric. YU would be specifically targeted at the tech enthusiasts and not the mass market. For the mass market, we still have the Micromax branded smartphones. The Micromax YU Yureka will have India-specific marketplace for apps and themes. Cyanogen has also announced two themes specifically made for Yureka.
The Yureka phablet features a 5.5-inch HD (1280 x 720 pixels) display with Gorilla Glass 3 covering. It is powered by Qualcomm Snapdragon 615 MSM8939 Octa-core 64 bit processor with Adreno 405 GPU. It has 2 GB of RAM and comes with 16 GB of internal memory which is expandable up to 64 GB via microSD card. It runs on Android 4.4.4 KitKat with Cyanogen OS 11 on top of it. Cyanogen will come up with a ROM based on Android 5.0 Lollipop soon and Yureka will be the first device in the world to get it. Also, YU and Cyanogen promises OTA updates every month.
The Micromax Yureka has 13-megapixel rear camera with LED flash. It can shoot 1080p Full HD videos as 30 fps and slo-mo videos of 720p at 60 fps. The team is working on enabling 120 fps slo-mo video soon. On the front, it comes with a 5-megapixel front facing camera with wide-angle lens which you can use for clicking selfies and attending video calls.
The Yureka comes with 4G LTE Cat4 / 3G HSPA+, standard WiFi 802.11 a/b/g/n (dual band), Bluetooth 4.0, GPS. It is a dual SIM phablet and has 2,500 mAh battery under the hood and is very well optimised as claimed by the company.
As the device will be sold exclusively on Amazon India, Micromax will be providing service at you door steps. Yes, you read that right. For the first time in history, you do not have to visit any service centre. As you will buy the device online, all you need to do is raise a ticket online on their website and service personal will come to your house. Also, the device will not lose any warranty if you root it. So, literally you can experiment with your Yureka in endless ways and not worry about it.
The Micromax Yureka would be available in Moonstone colour exclusively on Amazon India and has been priced at an unbelievable price of Rs 8,999. Registrations will start tomorrow (December 19) at 2pm. The device will be available around second week of January, 2015.