Micromax Ignite LPQ61 has been launched in India. It is the latest Windows 10 laptop in the new Ignite series from the company. Lets check out the specifications and features of the device now.
Micromax Ignite LPQ61 Specifications
The Micromax Ignite LPQ61 features a 14.0-inch (1336 x 768 pixels) display, that is powered by a 1.6 GHz quad-core Intel Pentium N3700 processor (Turbo boost up to 2.4 GHz). It comes with 4 GB of LPDDR3 RAM and has 1 TB of internal memory, that can be further expanded via microSD card. It runs on Windows 10 OS out of the box.
On the camera front, the Ignite LPQ61 comes with a 1 megapixel HD front-facing camera for video calling and occasional selfies. It comes with a 3.5 mm audio jack and Dual speakers.
The Ignite LPQ61 has WiFi 802.11 b/g/n, Bluetooth 4.0, 2 x USB 2.0 ports, 1 x RJ45 Ethernet and micro HDMI port as connectivity options. The laptop comes with a 4,500 mAh battery under the hood.
The Micromax Ignite LPQ61 is available in Black color and has been priced at Rs 18,990 in India. It is being sold exclusively on Flipkart. The company had launched the Micromax Canvas Lapbook L1160, back in May, for Rs 10,499.
Commenting on this launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited, said:
“The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price. We have always strived to close the gap between consumer needs and available devices by bringing alive the best technology innovations and we believe we have done it with Ignite.”
Highlighting the relevance of this launch, Anand Ramamoorthy, Director Consumption Sales, Intel South Asia, said:
“Intel India is once again proud to collaborate with Micromax, as it launches devices powered by Intel® Architecture, aimed at affordable computing. We have been a part of Micromax’s 2in1 product journey, and will continue to work together to design products in sync with what the Indian consumers want. This focus on personal computing is an important part of Intel India’s strategy to reach out to first time users of the PC, based on the pillars of affordability, reliability and ease of use.”
Commenting on the partnership and the launch, Mr Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India, said:
“We are excited to further strengthen our relationship with Micromax with the launch of Micromax Ignite. We have been working closely with Micromax over the last year to bring the benefits of personal computing to a larger set of consumers. The launch of Micromax Ignite is a testimony of our commitment towards democratizing technology and enabling more and more people on this planet to achieve more. The latest devices run Windows 10 and allow users to experience enhanced productivity via enhanced functionality and unified experiences.”
Speaking on the launch, Mr Adarsh K Menon, VP Electronics and Auto, Flipkart, said:
“Flipkart has always been the leading destination for electronics and with this exclusive partnership with Micromax, we are providing yet another promising range of computing devices to our customers. We have one of the largest portfolio of laptops across brands, price points, features and styles .We have seen a huge surge in shoppers browsing and buying laptops that offer superior productivity & value for money. We are confident that the new laptop range from Micromax will appeal to our large base of smart shoppers looking for a great Laptop at an affordable price. Flipkart is excited about this exclusive association and will be focusing our efforts on marketing this new range to further boost the growth of Laptops.”