Micromax Informatics has officially launched two new smartphones – Canvas Unite 4 and Unite 4 Pro in the Canvas Unite series today. Lets check out the specifications and features of the Micromax Canvas Unite 4 below.
Micromax Canvas Unite 4 Specifications
The Micromax Canvas Unite 4 features a 5.0-inch (1280 x 720 pixels) HD IPS display, that is powered by a 1.0 GHz quad-core MediaTek MT6735P processor along with Mali-T720 GPU. It has 1 GB of LPDDR3 RAM and comes with 8 GB of internal memory, which can also be expanded up to 64 GB via microSD card. The device runs on Indus OS 2.0 based on Android 6.0 Marshmallow out of the box. It supports 12 regional languages and text-to-speech in 6 Indian languages – Hindi, Tamil, Malayalam, Marathi, Bengali and Telugu. This feature works on WhatsApp, text on browser and SMS, which will let you talk, type, and text in native language.
The Canvas Unite 4 comes with a 8 megapixel primary rear camera with LED flash. On the front, it has a 5 megapixel front-facing camera with LED flash for selfies and video calling. It supports Dual SIM, comes with a 3.5 mm audio jack, FM Radio. It also has a fingerprint sensor on board.
The Canvas Unite 4 includes 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS as connectivity options. The smartphone packs in a 2,500 mAh battery under the hood.
The Micromax Canvas Unite 4 is available in Grey, Silver and Champagne Gold color variants. It has been priced at Rs 6,999 and will be sold via retail stores in India. The company has also launched the Micromax Canvas Unite 4 Pro, priced at Rs 7,4999. It will be available exclusively via Snapdeal from June 30, 2016.
Commenting on this launch, Shubhajit Sen, Chief Marketing Officer, Micromax Informatics, said:
“We at Micromax believe that the key levers of smartphone category growth are regional language, big screen size, 4G, online and mid premium segment. Regional language support is the most overlooked with Micromax being a pioneer in bringing language smartphones to the country with its Unite series. Basis our research, we found that consumers don’t upgrade because of lack of convenience and language inhibitions, contrary to the popular belief of price being the biggest barrier for most of the people wanting to upgrade from feature phones to smartphones. To address this challenge, we partnered with Indus OS to take a lead in breaking the language barrier and provide users the best localized smartphone experience.
With the launch of the new Unite 4 and Unite 4 pro we are all set to yet again break down the adoption barriers by bringing together an ecosystem of device, services, local language and internet. The launch is ably supported by a powerful 360 degree marketing campaign on the theme of ‘Angrezipanti ko Dikhao Angootha’.“