Micromax Canvas Sliver 5 was announced in India on June 18 at an event in New Delhi. The company claims it to be the slimmest phone in the world and the first one in the Canvas lineup.
Micromax Informatics, staying true to their ‘nothing like anything’ philosophy, has unveiled its new TVC starring actor, Hugh Jackman. He is the brand ambassador of Canvas Sliver 5 and the new commercial is conceptualized by Lowe Lintas and Partners. The campaign goes on air starting today (July 10). Do check out our Canvas Sliver 5 hands on and first impressions.
Micromax Canvas Sliver 5 Specifications
The Micromax Canvas Sliver 5 features a 4.8-inch (1280 x 720 pixels) HD AMOLED display which is protected by Corning Gorilla Glass 3. It is powered by 1.2 GHz quad-core Snapdragon 410 64-bit processor. It has 2 GB of RAM and comes with 16 GB of internal memory which cannot be expanded via microSD card. The device runs on Android 5.0 Lollipop OS out of the box. It is 5.1 mm thick end-to-end without any bumps, making it the slimmest smartphone ever, according to Micromax. It weighs only 97 grams which is impressive.
The Canvas Sliver 5 comes with a 8 megapixel auto-focus rear camera with LED flash, Sony IMX219 sensor, Blue Glass filter. On the front, it has a 5 megapixel front-facing camera for selfies and video calling. The frame of Sliver 5 is made up of aircraft grade aluminium.
On the connectivity front, the Canvas Sliver 5 includes 4G LTE, 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. The smartphone packs in a 2,000 mAh battery under the hood.
The Micromax Canvas Sliver 5 will be available in Black and White and has been priced at Rs 17,999. The company promises Onsite Care service which will pick up the phone for service and deliver it within 7 days.
Speaking on the association, Mr Shubhajit Sen, Chief Marketing Officer, Micromax said,
“Micromax Canvas Sliver 5, the slimmest and the lightest phone ever, deserved a campaign that could become the most entertaining ever. That’s why, we have teamed up once again with Hugh Jackman, best known for his role as Wolverine. The strategy was to elect Jackman to introduce the slimmest phone ever, in all our communication. Hugh’s dynamic fearless personality, our creative appetite for technology, keen consumer insight combined with our innovation engine makes this a very powerful partnership. As we further look to strengthen our footprint across the globe, this is an ideal association for us to build on the audience connect as he is the leading name in the entertainment industry in the world.”
Talking about the association with Micromax, Hugh Jackman said,
“It’s a pleasure to work with Micromax once again. This time on their campaign for the slimmest phone to date, the Micromax Canvas Silver 5.”
Mr Amer Jaleel, NCD, Lowe Lintas and Partners said,
“We wanted to give Micromax consumers a thrilling ride with a favourite star. The fact that Hugh gets himself out of a sticky situation using the slimness of the phone provided exactly that opportunity. We crafted the film to look like a movie. We designed the experience to be one where the slimness is an after-realisation. It’s ‘Oh so that’s what was happening with the phone’ rather than ‘Oh look how he’s using the slim phone’.”