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Micromax Canvas Play 4G phablet launched in India for Rs 12499

Micromax Informatics, one of the leading consumer electronics company in India has launched three new 4G LTE enabled smartphones at an event in Kolkata today. They are the Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. We will take a look at the Micromax Canvas Play 4G here, the mid-range device.


Micromax Canvas Play 4G Specifications

The Micromax Canvas Play 4G features a 5.5-inch (1280 x 720 pixels) HD IPS display that is protected by Corning Gorilla Glass 3. It is powered by a 1.2 GHz quad-core Snapdragon 410 64-bit processor. It has 2 GB of RAM and comes with 16 GB of internal memory which can also be expanded up to 32 GB via microSD card. The device runs on Android 5.1 Lollipop out of the box.

The Canvas Play 4G comes with a 13 megapixel rear primary camera with LED flash. On the front, it has a 5 megapixel front-facing camera for selfies and video calling. It supports Dual SIM with dual standby mode and also has a 3.5 mm audio jack and FM radio.

On the connectivity front, the Canvas Play 4G includes 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. The phablet packs in a 2,820 mAh battery under the hood.

The Micromax Canvas Play 4G has been priced at Rs 12,499 in India and is available from both leading online and offline platforms across the country. Airtel customers get introductory double data 4G offer for 6 months. As we were present at the event and got to play with the device for a bit, we will soon bring you the Micromax Canvas Play 4G hands on.

On this launch occasion, Subhajit Sen, CMO, Micromax Informatics, said:

“We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well-timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.

We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.”

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Aman Surana

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