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Micromax Canvas Mega E353 officially launched in India for Rs 7999

Micromax Canvas Mega E353 went on sale online in India last month. Micromax Informatics has today officially launched the phablet in India along with a 4G LTE variant. Lets go through the specifications of the device.


Micromax Canvas Mega E353 Specifications

The Micromax Canvas Mega E353 features a 5.5-inch (1280 x 720 pixels) HD IPS display that is protected by Corning Gorilla Glass 3. It is powered by a 1.4 GHz octa-core MediaTek MT6592M processor along with Mali 450 GPU. It has 1 GB of RAM and comes with 8 GB of internal memory which can also be expanded up to 32 GB via microSD card. The device runs on Android 5.1 Lollipop OS out of the box.

The Canvas Mega comes with a 13 megapixel primary rear camera with LED flash. On the front, it has a 5 megapixel front-facing camera for selfies and video calling. The phablet is 8.9 mm thick. It supports Dual SIM, has a 3.5 mm audio jack and FM Radio.

The Canvas Mega E353 includes 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS as connectivity options. The phablet packs in a 2,820 mAh battery under the hood.

The Micromax Mega E353 is available in Blue color and has been priced at Rs 7,999 in India. The company has also launched the Micromax Canvas Mega 4G Q417 in the country today, priced at Rs 10,999.


On this launch occasion, Mr. Vineet Taneja, CEO, Micromax Informatics said,

“Phablet market has grown exponentially in the last quarter with over 200% growth in the segment. With more than 70% of neo-users in the age group of 15-24 years extensively streaming videos on their smartphones; the growth of phablet market has been triggered exponentially. At Micromax, we believe that large screen smartphones will surely address some major consumers’ pain points by providing users with a better viewing experience and more productivity on-the-go. With the launch of the Mega series, we’re reinforcing our commitment to bold and fearless innovation that meets the needs of our consumers.

Going forward, with the increase in consumption of innovative content lon the move in tier 2-3 cities as well, Micromax will focus on 5.5 inch smartphones and strengthen its existing portfolio to offer an immersive internet and entertainment experience to our consumers.”

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Aman Surana

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