Article News

Micromax Canvas Fire 4G smartphone officially launched in India for Rs 6999

Micromax Informatics, one of the leading consumer electronics company in India has launched three new 4G LTE enabled smartphones at an event in Kolkata today. They are the Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. We will take a look at the Micromax Canvas Fire 4G over here.


Micromax Canvas Fire 4G Specifications

The Micromax Canvas Fire 4G features a 4.5-inch (854 x 480 pixels) FWVGA IPS display that is powered by a 1.0 GHz quad-core MediaTek MT6753M 64-bit processor along with Mali-T720 GPU. It has 1 GB of RAM and comes with 8 GB of internal memory which can also be expanded up to 32 GB via microSD card. The device runs on Android 5.1 Lollipop out of the box.

The Canvas Fire 4G comes with a 5 megapixel rear primary camera with LED flash. On the front, it has a 2 megapixel front-facing camera for selfies and video calling. It supports Dual SIM with dual standby mode and also has a 3.5 mm audio jack and FM radio. It is targeted at music buffs and hence comes with dual front-facing speakers.

On the connectivity front, the Canvas Fire 4G includes 4G LTE, 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. The smartphone packs in a 1,850 mAh battery under the hood.

The Micromax Canvas Fire 4G has been priced at Rs 6,999 in India and is available from both leading online and offline platforms across the country. Airtel customers get introductory double data 4G offer for 6 months. As we were present at the event and got to play with the device for a bit, we will soon bring you the Micromax Canvas Fire 4G hands on.

On this launch occasion, Subhajit Sen, CMO, Micromax Informatics, said:

“We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most accessible price points. With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under-penetrated markets. Our 4G smartphone launches are well-timed with the 4G technology evolution and rollout to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.

We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999/- to 10999/-. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels.”

About the author

Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+