Micromax Bolt Q331 has been launched in India today. It is one of the new budget smartphones in the Bolt series as the company has launched a few more. Lets go through the specifications of the phone.
Micromax Bolt Q331 Specifications
The Micromax Bolt Q331 features a 5-inch (854 x 480 pixels) IPS display that is powered by a 1.0 GHz quad-core Spreadtrum SC7731G processor along with Mali 400 GPU. It has 512 MB of RAM and comes with 4 GB of internal memory which can also be expanded up to 32 GB via microSD card. The device runs on Android 4.4 KitKat out of the box. It comes with Firstouch that is a patented translator functionality app to translate from English to local languages and vice versa.
The Micromax Bolt Q331 comes with a 5 megapixel rear primary camera with LED flash. On the front, it has a 2 megapixel front-facing camera for selfies and video calling. It supports Dual SIM, comes with a 3.5 mm audio jack and FM radio.
On the connectivity front, the Micromax Bolt Q331 smartphone includes 3G, Wi-Fi 802.11 b/g/n, Bluetooth 4.0 and GPS. The smartphone packs in a 2,000 mAh battery under the hood.
The Micromax Bolt Q331 has been priced at Rs 4,999 in India. Micromax Bolt S302 and Bolt Q338 were also launched today. Airtel Customers purchasing these new phones will get 200MB of free data for WhatsApp usage or talk time worth Rs 40 per month for five months. This offer can be activated by visiting offers.airtel.in from the phone’s browser.
The company has signed up stand-up comedian, Kapil Sharma for North and actor, Rana Daggubati for South to promote these devices via a series of ads.
Commenting on the launch of the new campaign, Mr. Shubhajit Sen, CMO, Micromax Informatics, said,
“Around 70-80 million Indians convert from their feature phones to smartphones every year and more and more consumers will use a smartphone for their initial computing and Internet needs leapfrogging the PC and laptop generation. We believe that smartphones will play a significant role in meeting PM’s ‘Digital India’ vision to connect the next billion. Micromax, being a front-runner in the sub 7.5k mass segment handsets, has taken a step ahead in its philosophy of democratizing technology to the masses and has come up with a special program to enable the consumers to take the next technological leap towards the smartphones from feature phones.”
“To make smartphone adoption a mass phenomenon, we are bringing together an ecosystem of device, services, local language and internet as well as roped in two celebrities with ‘nothing like anything’ attitude and mass appeal – Kapil Sharma and Rana Daggubati to take our message ahead.”
Brian Acton, Co-Founder of WhatsApp, said:
“WhatsApp is excited to partner with Micromax as it continues to offer affordable innovations that enable connectivity. With over 900 million active users around the world and India being an important part of that, we remain focused on helping people communicate in a way that has become a part of everyday life. We are pleased to be working together with Micromax in this unique offering so that people in India can stay connected with their friends and family both in India and abroad.”
Rakesh Deshmukh, Co-founder and CEO, Firstouch, said,
“We believe that India with its diversity of languages is not well served by English centric smartphones, in fact, it proves to be a barrier and creates a digital divide. We intend to bridge this divide by offering Firstouch Regional Operating System to Micromax Bolt series smartphones and empower consumers to confidently transition from feature phone to smartphones for all their work and entertainment needs in the language of their choice.”