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Lenovo smartphones to be designed by Motorola, but both brands will remain separate

Motorola will now design, develop and manufacture smartphones for Lenovo, but both the brands will remain separate. Lenovo, the company which acquired Motorola Mobility from Google had made this important announcement regarding its smartphone division.

Material Design

There were speculations about this matter but finally Lenovo confirmed in an official statement on August 27. Lenovo said, “Both Motorola and Lenovo brands will remain in the market currently”. “Long term branding decisions are still in discussion”, added the company. This comes from the company after it decided to cut around 3,200 jobs to restructure its smartphone business.

This is a wise decision considering the Motorola designs are lauded around the world whereas Lenovo’s market is limited to China and Asia (India). The recently launched Moto G 3rd Gen, Moto X Play and Moto X Style has been received well by the consumers. Hence, Lenovo would slowly dissolve the brand and sell smartphones via the Motorola brand name, that would enable them to create a fast and focused business model to grow at a faster rate.

Recently, both Lenovo and Motorola has decided to start manufacturing smartphones in India and the later will also reportedly start selling smartphones via offline retail stores.

About the author

Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+

  • doctorjee

    This is a real good news… Moto should continue to focus on stable user friendly devices with cutting edge technology and software experience, lenovo should focus on either few niches (slim phones, camera phones, tablets etc) and distribution networking etc.

    • TheTecholic

      You’re spot on with your analysis. We agree with your point.