LeEco has officially announced its first “Made for India” smartphone, the Le 1s Eco today at an event in Mumbai. It is literally the same Le 1s that was launched in India earlier this year but it now supports 10 Indian languages, which includes Kannada, Tamil, Marathi, Assamese, Bengali, Malayalam, Telugu, Gujarati, Punjabi and Odia. It also comes with entertainment package powered by YuppTV, Eros Now and Hungama. However, it comes with an under-clocked 1.8 GHz Helio X10 chipset.
LeEco India announced that they have sold more than 400,000 thousand units in 89 days after entering the Indian smartphone market. The company has also launched its ecosystem-based membership program today, that includes content, experience and service. It comes with exclusive Live and Le Vidi in partnership with Eros Now and YuppTV. These services will be available to all LeEco smartphone users via OTA update within this month (May) and the Le Music and LeEco Drive will be operational in Q3.
The LeEco Supertainment package includes the Le 1s Eco and one-year membership. It has been priced at Rs 10,899 in India and will be exclusively available on Flipkart. The same package will also be available for an introductory offer price of Rs 9,999 on May 12 at 2PM exclusively on Flipkart. The company has revealed that one lakh units will be available at this offer price and registration for the pilot flash sale has already begun.
The entertainment membership for other LeEco smartphone (Le 1s and Le Max) users will cost Rs 490/month or Rs 4,900/year. If any consumer purchases a one-year membership, they will get a hardware price deduction of Rs 4,000.
Commenting on the launch, William Lee, Content VP of LeEco, APAC, said:
“Today we launched our innovative LeEco membership program with partnerships with Eros Now, Hungama and YuppTV. LeEco is the sole company that delivers a membership program which integrates terminals, clouds and applications in India. Indian Superfans can enjoy more than 2,000 movie titles through Le Vidi, over 100 TV channels via Le Live, and 2.5 million music tracks under LeEco membership.”
Atul Jain, COO, Smart Electronics Business, LeEco India, said:
“To cope with LeEco membership program, we introduce a special ‘Made for India’ Superphone, Le 1s Eco, the first of its kind of integrating a content ecosystem. Le 1s Eco will redefine entertainment in the country. With this Blockbuster Superphone, we live up to our promise of offering the best value, breakthrough technology and great features at a disruptive price.”