LeEco India has announced that the company has sold content worth Rs 320 million in just 29 minutes via the first flash sale of the newly launched Le 1s Eco. The smartphone was recently launched in India earlier this month and was sold at an introductory offer price of Rs 9,999 exclusively on Flipkart today. It also came with a free entertainment membership for one year worth Rs 4,900. From next week onwards, the device along with the entertainment bundle will cost Rs 10,899.
It comes with exclusive Live and Le Vidi in partnership with Eros Now and YuppTV. These services will be available to all LeEco smartphone users via OTA update within this month (May) and the Le Music and LeEco Drive will be operational in Q3.
Commenting on the new milestone, Atul Jain, COO, Smart Electronics Business, LeEco India said:
“We are immensely proud to be creating new industry records with our Superphones and thrilled to have done it this time with our content membership program. Le 1s Eco is the first of its kind that comes integrated with our content ecosystem and this will change the way users consume content on the go.”
Also, LeEco and Twitter have announced an advertising partnership. It will provide access to campaign-based 4analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016. LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach the global audience. Twitter’s new First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.
Brian Hui, Head of North America Operations at LeEco, said:
“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco’s global vision of an internet ecosystem-powered future connects everything that matters to our consumers and partners. Having seen success using Twitter to power our brand in India, we look forward to expanding our global presence through this partnership with Twitter.”
Aliza Knox, Vice President, Online Sales, Asia-Pacific and Latin America, at Twitter, said:
“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand. As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection to global culture.“