LeEco extends partnership with Flipkart ahead of new smartphone launches

LeEco had partnered with Flipkart when they entered the Indian smartphone market with the launch of Le 1s and Le Max back in January this year. Now, both the companies have extended the exclusive partnership. Le 2, Le 2Pro and Le Max2 were launched in China recently and might be launched in India in the coming weeks.

LeEco has already sold over 4,00,000 units of the Le 1s and Le Max smartphones in India so far since launch. An event has been scheduled on May 3 in Mumbai where we might see the company launching the new smartphones but it is more focused on entertainment (VR, accessories and original content). LeEco has also filed an application with the Foreign Investment Promotion Board (FIPB) for undertaking single brand retail trading of electronic products both through brick and mortar stores and e-commerce portal, to strengthen its foothold in India.


Commenting on the partnership, Atul Jain, COO – Smart Electronic Business, LeEco India, said:

“We are extremely pleased to extend our successful partnership with Flipkart and are confident of jointly offering consumers an even better purchase experience backed by the full assurance of a genuine high quality product with warranty support in India. While we aspire to cross our previous sale figures, we are equally focused on redefining the future of smart devices and continue to invest towards delivering truly compelling experiences to consumers at competitive price point along with seamless buying experience.”

Anil Goteti, VP – Business, Flipkart, said:

“LeEco’s Le1s has been a great success on Flipkart. We saw massive rise in consumer interest both for the brand Le Eco and the product. We are extremely happy to take this partnership forward for the launch of the next device and are confident that together we will create new benchmarks for the online smartphone space in India. Our focus will be to continue to introduce exciting products through partnerships like these.”

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Bibek Saha

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