Land Rover is gearing up to enter the smartphone industry. The British car maker is partnering with Bullitt Group to develop smartphone and accessories, which they plan to announce in early 2017. Earlier, we have seen Kodak partnering with the Bullitt Group to launch the Kodak IM5 Android smartphone for $249.
The Jaguar Land Rover Special Vehicle Operations team is currently responsible for designing and engineering all its high performance vehicles. Now, the Bullitt Group, which is a consumer electronic maker company, will work directly on the design of the smartphone, along with the Jaguar Land Rover Special Vehicle Operations team. The above mentioned team is already responsible for designing and engineering high specification vehicles, bespoke commissions and heritage products.
On this announcement, Lindsay Weaver, Director of Licensing and Branded Goods at Jaguar Land Rover, said:
“Incorporating iconic Land Rover design and innovative technology into the mobile phone sector with Bullitt Group presents an exciting challenge and fantastic opportunity to take the brand into a new dimension. An engineering and design team from Jaguar Land Rover Special Operations will be assigned to the partnership and subsequently deliver a number of bespoke applications tailored to Land Rover brand and product values.”
Sadly, there is no information about the specifications, features and pricing of the upcoming Land Rover smartphone at this moment. We are yet to know if the company is planning to target the mass market and compete directly with other smartphone companies or the luxury smartphone market to take on other car makers in this segment.