HTC partners with US based sports clothing and accessory company Armour

It’s been a good news that HTC is planning to expand its services into a new genre of technology. They are planning to start with connected devices. The company will develop both hardware and software for different categories.


You people might have heard of Armour, which is one of the largest US-based sports clothing and accessories company. The Taiwanese giant HTC and Armour would be working together to design a series of products to work in conjunction with Under Armour’s fitness apps and website. The UA Record app will give user fitness tracking tools, including motion and GPS data, but will also support steps, sleep, heart rate and weight tracking for a complete picture of your physical state, drawn from linked devices. The devices manufactured with their collaboration will be under Armour’s fitness app UA Record.

The Connected Products business is divided into four main categories viz, Connected Life, Self, Entertainment and Home.

  • The Connected Life Category will include imaging products such as the action RE camera.
  • The Self Category will boast of health and fitness products that will be from the Under Armour partnership. The Entertainment product will include a variety of items and
  • The Home Category will have items such as appliances and home security.

About the author

Debjeet Pal

He is now a BTech graduate in ECE department. He loves to play guitar and has keen interest in Music. Geek by nature, fiddles around with Android and Windows.