India’s homegrown chat application Hike messenger is quick to integrate features of their recent acquisition. Within less than a month of acquiring Zip Phone, the company today introduced free ‘Hike Calls’ to its Android user base across the globe over 200 countries. Similar to Viber (voice calling app), this feature will allow hike users to call each other for free, over 2G, 3G and Wi-Fi.
Kavin Bharti Mittal, Founder and CEO, Hike messenger, said in a press release.
“While building free hike calls, we kept two things in mind. Firstly, India is a very cost sensitive market and as a result we’ve ensured that our service is extremely efficient on data. It means our users can pack in more minutes per MB when calling on hike. Secondly, we’ve made hike’s free calling service available globally in over 200+ countries. Hikers from India can now speak with their loved ones in India and across the world for free.”
Since, the free hike calls feature has been launched in beta on Android only, it covers almost 90% of hike’s current user base. The company has promised to launch the iOS and Windows versions are slated to release by the end of this quarter. Android users who haven’t got this beta feature can request for Hike Calls to join the waitlist. Hike has been competing with Whatsapp globally who is also developing a call feature which will be released soon.
In order to make a call, users are required to open their friend’s profile and then click on the dialer icon on the top right. The company claims that Hike Calls have been optimized to consume very little data, giving users more calling minutes per MB of data used. Hike has more than 35 million users in India and it secured $65 million in funding from BSB and Tiger Global in August last year.