WhatsApp Messenger is a proprietary, cross-platform instant messaging subscription service for smartphones and selected feature phones that uses the internet for communication. In addition to text messaging, users can send each other images, video, and audio media messages as well as their location using integrated mapping features.
The company was recently acquired by Facebook Inc for $ 19 billion. The globally popular messaging app has more than 600 million active users all around the globe. The company has a good news in store for Indians; it won’t be charging any sum for renewal of subscription of services. After using WhatsApp for a year, the customers have to pay $1 as annual subscription charge but from now on Indians wont have to take the pain.
Neeraj Arora, Vice President of WhatsApp, said
The company understands the low concentration of credit cards in the country, and paying for a service won’t be an option for many. The company usually charges $1 every year to renew the subscription, which is a fairly cheap price. But for Indians, WhatsApp said the magic word – Free!
He also said that the company has been the same after the acquisition. For a user-friendly experience, they won’t be pushing ads in the messenger and keep it clean for an ultimate user experience. India has one of the biggest Whatsapp user count with 70 million active Whatsapp users which he said is very impressive. There are many competitors of Whatsapp in market like Hike, Line, Wechat and many more but due to the clean User Interface and prompt response has made Whatsapp favourite chatting app for user around the globe.