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First Windows Phone spotted without the “Phone” branding

Earlier this week, we reported that Microsoft was about to axe the “Nokia” and “Windows Phone” branding from their smartphones. Looks like a new logo has appeared on the back of a Windows smartphone.


A new smartphone from My Go seems to be one of the first to use “Windows” branding instead of the old “Windows Phone” in order to integrate both desktop and mobile OS under one brand name. There are plenty of images on My Go’s website where you can see a lot of logos showing just the “Windows” logo on the rear of the upcoming GoFone GF47W smartphone.

Now, it is confirmed that Microsoft will completely drop the “Nokia” branding as well from their new devices, which would leave “Lumia” as the hero brand for the upcoming devices. In fact, the recently launched Lumia 830 and Lumia 730 at IFA 2014 will be the final two devices to use the “Nokia” branding on the phone. Future devices to most likely carry the “Microsoft” name along with “Lumia”.

We predict that Microsoft will be merging both the Windows mobile and desktop in their upcoming release, Windows 9. A redesigned Start Menu for Windows 9 was recently leaked.

Via: The Verge

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Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+