ASUS Zenfone Zoom with 3X optical zoom launched in India for Rs 37999

ASUS Zenfone Zoom with 3X optical zoom has been officially launched in India at an event in Agra, as expected. It was announced one year back at CES 2015 and was again re-introduced at CES 2016. Lets check out the specifications, features and pricing of the device.



ASUS Zenfone Zoom ZX551ML Specifications

The ASUS Zenfone Zoom features a 5.5-inch (1920 x 1080 pixels) Full HD display which is protected by Corning Gorilla Glass 4. It is powered by a 2.5 GHz quad-core Intel Atom Z3590 64-bit processor with PowerVR G6430 GPU. It has 4 GB of LPDDR3 RAM and comes with 128 GB of internal memory which is expandable up to 128 GB via microSD card. It runs on Android 5.1 Lollipop OS out of the box with Zen UI on top of it.

The phablet comes with 13 megapixel rear camera with f/2.7-4.8 aperture, Real Tone flash, Laser AF, Optical Image Stabilization (OIS) and 3X optical zoom. On the front, it has a 5 megapixel camera with f/2.0 aperture for selfies and video calling. It is 5-11.95 mm thick and weighs 185 grams. It comes with an aluminium unibody frame along with a leather back cover. It supports only a Single SIM (micro).

On the connectivity front, it comes with 4G LTE, 3G HSPA+, WiFi 802.11 a/b/g/n/ac (Dual Band), Bluetooth 4.0, NFC and GPS. The phablet comes with a 3,000 mAh non-removable battery under the hood that supports ASUS BoostMaster fast charging. It can charge 0 to 70% in just 39 minutes using the 18W fast charger that comes in the box.


The ASUS Zenfone Zoom is available in Sidian Black and Glacier White color variants and has been priced at Rs 37,999 in India. You can also get a Zenfone Zoom bundle consisting of a Zoom, Zenflash and Tripod for Rs 38,999. It will start selling from January 22 via Flipkart and will also be available via ASUS Exclusive Stores starting February, 2016.

On introducing Zenfone Zoom in India, Jerry Shen, ASUS CEO said:

“Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”

Peter Chang, Region Head – South Asia & Country Manager for ASUS India added,

“Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.”

Anand Ramamoorthy, Director Consumption Sales, South Asia, Intel said:

“Intel is proud to be working with Asus to deliver great mobile experience in premium mobile devices at reasonable price points. Powered by the 2.5GHz Intel® Atom™ processor Z3590, the new Zenfone Zoom is a premium device that raises the bar with its revolutionary camera capabilities, high performance, stunning graphics and great battery life.”

About the author

Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+