ASUS launches updated Zenfone Max with Marshmallow, octa-core SoC, 5000mAh battery in India

ASUS India has officially launched an ‘updated’ Zenfone Max in the country today. It is an upgraded variant of the previous Zenfone Max, which went on sale in January. According to the company, it is the currently the best selling device for them in India right now and hence they have tweaked the device and has released a ‘better’ phone today. Lets check out the specifications of the new model now.

ASUS Zenfone Max White

ASUS Zenfone Max (ZC550KL) Specifications

The ASUS Zenfone Max features a 5.5-inch (1280 x 720 pixels) HD TFT IPS display. It is powered by a 1.5 GHz octa-core Qualcomm Snapdragon 615 processor along with Adreno 405 GPU. It has 2 / 3 GB of LPDDR3 RAM and comes with 32 GB of internal memory, which is expandable up to 64 GB via microSD card. It runs on the latest Android 6.0.1 Marshmallow OS out of the box with Zen UI 2.0 on top of it.

The Max rocks a 13 megapixel rear camera with f/2.0 aperture, Real Tone flash and Laser Auto Focus. On the front, it has a 5 megapixel camera with f/2.0 aperture and 85-degree wide-angle lens for selfies and video calling. It supports Dual SIM, weighs 202 grams and is 10.55 mm thick.

On the connectivity front, it comes with 4G LTE, 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, USB OTG, GLONASS and GPS/aGPS. The phablet comes with a whopping 5,000 mAh non-removable polymer battery under the hood, which can be used to charge other devices as well.

ASUS Zenfone Max Orange

The upgraded ASUS Zenfone Max is now available in Black, Orange, Blue and White color variants. It has been priced at Rs 9,999 for the 2GB RAM variant whereas the 3GB RAM model costs Rs 12,999 in India. ASUS India has also dropped the price of the old model to Rs 8,999. It will be sold via Flipkart, ASUS Exclusive Stores and other retail outlets across the country.

The launch of the new Zenfone Max, also saw the appointment of Bollywood diva – Sonakshi Sinha as the brand’s first-ever brand ambassador in India. Sonakshi will be a part of ASUS’ digital campaign, #LiveUnplugged and has already appeared in the digital-only video for Zenfone Max.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India, said:

Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.

Elaborating on her association with the brand, Sonakshi Sinha, said:

I am honored to be associated with a brand that believes in strengthening the ambassador’s trust in them. My association with ASUS, second one since the Zen Festival in 2015, is in sync with today’s audiences that #LiveUnplugged, consume digital content and make decisions online. The launch for Zenfone Max involved me trying the smartphone and sharing my experience with the team at ASUS besides being a part of the digital campaign.

Switching to Zenfone Max has completely changed my life. I spend lesser amount of time charging my phone and more hours clicking pictures, shooting videos, playing games and listening to music. Its sophisticated design ensures that I can use it for every occasion without having to worry about changing the way my phone looks.

Commenting on the appointment of Sonakshi Sinha and the commencement of the digital campaign, Marcel Campos, Marketing Director – Mobile Division, India, said:

The audience today is gravitating towards a digital life. Their personal lives and digital ones are influencing one another, making it important for us to be present on a medium that they frequent. Sonakshi’s grace, elegance and versatility makes her persona a perfect match for ASUS’ value system. Her robust digital presence, strong connect with the audiences and inclination towards technology will help us strengthen our communication process with a user base that is well-informed, savvy and believes in quality products.

About the author

Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+