Taking a step towards strengthening its position in India and creating an integrated marketing structure, ASUS India has appointed Marcel Campos as the Marketing Director of the Mobile Division. Marcel brings with him a robust 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support ASUS’ business plans enabling it to become a preferred player in one of the world’s largest smartphone market.
On this occasion, Marcel Campos, Marketing Director – Mobile Division, India, said:
“India has become one of the most talked-about markets globally. Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price. I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help ASUS grow further.”
Marcel is also the Marketing Director – Mobile Division, South America and was previously based in Brazil. He spearheaded the launch of ASUS’ Zenfone family, through an integrated digital strategy, and is credited with implementing game changing e-marketing initiatives in the country. He was the mind behind the highly successful ‘Chega de Mi Mi Mi’ (Enough of Mi Mi Mi) campaign in Brazil. The promotion, which included the sale of Zenfone 5 and Zenfone 6 at a rate lesser than that of the competition, invited consumers to access the ASUS Brazil Facebook page on a specific day and time for a link to the promotion microsite. Supported by social media, the campaign helped ASUS make a record-breaking sale of 1000 smartphones in less than 2 minutes.
Marcel joined ASUS in 2008 and since then, his creative tactics and flawless execution led to ASUS becoming one of the major smartphone players in the South American region. In a difficult market like Brazil, ASUS’ high-end smartphones, today, constitute almost 50% of the total sales.
In August 2015, the Phenomenon Z announced the arrival of the Zenfone 2 through an event attended by more than 800 people. Coupled with several activations of online marketing, the event saw a huge success with more than 100 celebrities posting simultaneously on the gadget’s arrival. Besides this, driven by Marcel’s multifaceted strategies, the Facebook fan-page of ASUS Brazil, from 400,000, reached more than 2.7 million fans, the largest number among all the countries in which the company operates, including the global page of the Taiwanese company.