Apple has launched its most ambitious iPhones yet, the iPhone 6 and iPhone 6 Plus on September 9. They will go on sale September 19 in the US and will be up for pre-order on September 12. They have also announced Apple Watch, will be available early next year.
Digitimes reported, Apple has been aiming to ship a combined total of 80 million iPhone 6 and iPhone 6 Plus units by end of 2014. This is a humongous task and to achieve this goal, Apple has asked its supply chain partners to ramp up component production. If there isn’t any production issue, the company aims to sell around 10 million units by end of September with another 70 million units by the end of the fourth quarter.
Wall Street Journal reported back in July, that Apple was preparing to manufacture a massive number of iPhone 6 units in anticipation of high demand. The high demand is expected because Apple for the first time will compete with Android, in respect of display size, which is a big reason why more people would jump ship from Android to iOS this year. Also, iOS 8 becoming more open than ever, in terms of getting widgets, more customizable options, 3rd party keyboards, etc. iOS 8 will be pre-installed on the new iPhones and the older iOS devices will get the update on September 17.
There was a rumour that Apple was experiencing major production issues with the 5.5-inch iPhone 6 Plus model and it would be delayed. However, both the iPhones will be up for pre-order on September 12 and available for purchase on September 19. So it is quite possible Apple has enough stock to feed consumer’s high demand.