Apple has its own way to deal with apps in their store. They only accept selected apps which surpass the bounded criteria. Apple has posted a new page on its developer website outlining reasons why it rejects apps from the App Store. They have also given focus on the top 10 reason for the same.
Top 10 reasons for app rejections during the 7‑day period ending August 28, 2014.
- 14%: More information needed
- 8%: Guideline 2.2: Apps that exhibit bugs will be rejected
- 6%: Did not comply with terms in the Developer Program License Agreement
- 6%: Guideline 10.6: Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected
- 5%: Guideline 3.3: Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected
- 5%: Guideline 22.2: Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected
- 4%: Guideline 3.4: App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
- 4%: Guideline 3.2: Apps with placeholder text will be rejected
- 3%: Guideline 3.8: Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
- 2% Guideline 2.9: Apps that are “beta”, “demo”, “trial”, or “test” versions will be rejected
At present Apple has 1.2 million+ apps in their store and they pondered on the fact that these above mentioned reason account for 58% of app rejection.