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Apple Event to have “Top fashion editors and bloggers”, probably to show off iWatch

Apple will most likely unveil its first smartwatch and enter the wearable segment at its iPhone 6 launch event on September 9. According to Reuters, Apple is inviting “top fashion editors and bloggers” to the event.


Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body.

The iWatch will be available in two sizes and carry a curved OLED display. Also, the device will include a variety of health and fitness sensors. It will also include Near Field Communication (NFC) technology for mobile payments. The technology will also make its way into iPhone 6 which has been missing for some time, since it is available on most mid-range to high-end Android counterparts.

The iWatch will supposedly “make good use” of bothHealthkit and Homekit which were introduced in WWDC and will play a huge role in iOS 8. The Healthkit API uses iOS 8’s Health app, which focuses on health and fitness. The Homekit taps into home automation platform which has been designed to allow users to control a variety of connected devices.

The report also states that Apple held a private, “First of its kind event” last month at an Apple Store in New York to show a variety of fashion and retail apps to a group of style editors. Also, multiple fashion editors have also told Reuters that Apple had held other separate events in New York City for fashion industry people to let them review new products and meet the team behind them.

Apple will be live streaming the event on September 9. We would provide timely updates on our website, as well, and you can also follow our Twitter Handle – TheTecholic to stay updated, if you cannot connect to a live stream.

Via: Macrumors

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Bibek Saha

He is the Founder & Editor-in-Chief of The Techolic. A tech enthusiast who is always found reading or writing on technology. An avid Manchester United fan and a big time foodie. If not writing, he can be found watching the latest movies and TV shows. Interact with him on Twitter and Google+